The women either looked at a photo of the same man who was either unenhanced or enhanced with styled hair, makeup, and flattering lighting. Men either looked at a pic of the same woman who was unenhanced or enhanced—with styled hair, makeup, and flattering lighting.
Then the participants answered questions about the person.
Both men and women ranked the people with makeup, styled hair, and flattering lighting as significantly hotter than the natural photos.
Men found the styled woman more attractive and less trustworthy, as if she had something to hide.
"The guys were very much honest in their assessment of the female. They say I do find her more attractive and I do find her less trustworthy and I am OK with it," says Rory McGloin, assistant professor in residence in the department of Communication at the University of Connecticut and author of the study. The findings, released Friday, will be presented at the 65th Annual Conference of the International Communication Association in San Juan, Puerto Rico.
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