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Thursday, May 7, 2015

Black beauty Converted To White beauty




In Nigeria, people believe our weather doesn’t encourage them to maintain their dark complexions, often getting uneven skin tones because of the harsh rays of the sun. Most people believe when they are fair, rain or shine, they have something constant to maintain. Most of my clients are above 18, and if they want to be white, I give them what they want. Black is beautiful, but I have no qualms with enhancing your complexion. 80% of Nigerian men want their women to be fair. They want a lady that draws attention to them. I’ve worked with many married women who complain of their men staring at fair women and they say to me, “Susan, make me fair, I want to be attractive to my man!”
Some women have said their sons want them to visit their schools because they want to show off their fair mother. Clients all over the world have asked for my products. Black is beautiful but there is nothing wrong with enhancing your complexion.
Acting is my passion, skin care is my life. Acting has helped my business because people recognise me and are relaxed around me because they know I wouldn’t want to tarnish my image.

What are the challenges you face?
So far, I haven’t had many. I just have those I call stubborn clients who expect my products to act like magic. I tell them, anything that turns you white overnight can damage your skin overnight but many of them are impatient.

Piracy is not encouraging talents. I did a movie recently and after pumping in a lot of money I did not get returns on my investment. Outside money, acting is something I truly enjoy, but piracy is not letting me practice what I enjoy.
I shot Faramade with one million, one hundred and fifty thousand naira (N1,150,000) and made only seven hundred thousand naira (N700,000). Most people ask us if we are crazy. Why do we pump money into something that doesn’t yield returns? Even if it’s not giving you any profit, it should give you the capital back, but when you’re doing something you have passion for, it looks crazy to people, and yes I’m crazy about what I do.
 
Movie making has been a part of me since childhood. I started from my church drama group. When I felt it was time to bring out what I had to people who know more than I do in the field, I joined a group in my area at Ipaja. A year later, I shot my first movie, Isawuru, in 2007, directed by Murphy Afolabi, and that was the movie that brought me to the limelight.

The marketer approached me to do another movie and the same year we shot another movie called Nkan to ba gba, directed by Odunlabi Adekola. Later on, I got another vision for my skin care business which I started officially in 2010, but started in my house in 2009, and that pulled me out of the industry. Now this business pays me more than acting.

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